Reading Time: 2 minutes Below is a guest post from our Marketing Partner of the Month, Apartment List. Apartment List’s goal is to build the world’s most extraordinary rental experience.
The New Way to Lease Apartments
Tuesday, September 6, 2016
Your guide to the
Lincoln Lifestyle
Build Value While Building Relationships: A 12 Month Plan For Resident Retention
Monday, August 22, 2016
Reading Time: 3 minutes As many apartment community managers already know, what happens in the time between signing the lease to the delivery of renewal papers can play a crucial role in the resident’s decision to stay and call your community “home”. While most renewals are an annual event, it’s an important milestone to keep in mind throughout the […]
Why Missed Calls Could Mean Missed Leasing Opportunities
Thursday, August 4, 2016
Reading Time: < 1 minute Below is a special guest post from our Marketing Partner of the Month, LeaseHawk. Prospects are calling, are you always answering?
3 Reasons Facebook Advertising Works for Multifamily
Monday, July 18, 2016
Reading Time: 2 minutes Below is a special guest post from our Marketing Partner of the Month, ReachLocal. Did you know that 75% of local businesses actively use Facebook to market their business? Facebook marketing is more than just setting up a Facebook page and calling it a day. Even if you have an active and robust Facebook, you […]
Turning a Negative Facebook Comment into a Positive Experience
Thursday, July 14, 2016
Reading Time: 3 minutes Regardless of the type of business you’re in, people are going to leave negative comments or reviews. However, how you handle the negativity can set the tone for what your clients should expect when working with you and living at your community. Before you respond, think about your mission statement and values. Ask yourself how […]
3 Ways to Make Property Videos Sizzle
Friday, June 10, 2016
Reading Time: 4 minutes In the age of video streaming services such as Netflix, YouTube and Hulu (to name a few), it’s no wonder that online video is incredibly accessible these days and has an inherent ability to capture users’ attention. When it comes to harnessing the power of online video in order to promote your brand, the sky […]
Three Tips to “COPE” With Multifamily Content
Friday, June 10, 2016
Reading Time: 3 minutes The following is a guest blog post from Zillow, the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When social media is done right, it connects you and your brand with […]
Three Reasons Empty-Nesters Move to Apartment Communities
Monday, June 6, 2016
Reading Time: 2 minutes As families grow older, one moment that can signify a new stage in life is the departure of your children from your home. As children get older and leave for college or just move out on their own, the “empty-nest” syndrome sets in, and often acts as a signpost to a significantly new chapter in […]
Going Beyond “Pets Allowed”: Making Your Apartment Community Pet-Friendly
Thursday, May 5, 2016
Reading Time: 2 minutes Be it your feline friend or canine companion, pets are part of the family. While advertising your residence as pet-friendly can help offer some peace of mind to prospective residents, ensuring that pets and their owners feel comfortable in your apartment community requires a few extra steps. Below, we outline a few different ways to […]
Why Email Marketing is Important in the Multifamily Industry
Friday, March 25, 2016
Reading Time: 3 minutes Multifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]
