3 Reasons Facebook Advertising Works for Multifamily

Below is a special guest post from our Marketing Partner of the Month, ReachLocal. Did you know that 75% of local businesses actively use Facebook to market their business? Facebook marketing is more than just setting up a Facebook page and calling it a day. Even if you have an active and robust Facebook, you […]

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Turning a Negative Facebook Comment into a Positive Experience

Regardless of the type of business you’re in, people are going to leave negative comments or reviews. However, how you handle the negativity can set the tone for what your clients should expect when working with you and living at your community. Before you respond, think about your mission statement and values. Ask yourself how […]

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3 Ways to Make Property Videos Sizzle

In the age of video streaming services such as Netflix, YouTube and Hulu (to name a few), it’s no wonder that online video is incredibly accessible these days and has an inherent ability to capture users’ attention. When it comes to harnessing the power of online video in order to promote your brand, the sky […]

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Three Tips to “COPE” With Multifamily Content

The following is a guest blog post from Zillow, the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When social media is done right, it connects you and your brand with […]

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Three Reasons Empty-Nesters Move to Apartment Communities

As families grow older, one moment that can signify a new stage in life is the departure of your children from your home. As children get older and leave for college or just move out on their own, the “empty-nest” syndrome sets in, and often acts as a signpost to a significantly new chapter in […]

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Going Beyond “Pets Allowed”: Making Your Apartment Community Pet-Friendly

Be it your feline friend or canine companion, pets are part of the family. While advertising your residence as pet-friendly can help offer some peace of mind to prospective residents, ensuring that pets and their owners feel comfortable in your apartment community requires a few extra steps. Below, we outline a few different ways to […]

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Food, Fun, and Friends: Resident Event Ideas for Your Apartment Community

Bringing your neighborhood together is the cornerstone of a good community. As property managers, it is also a great way to build bonds within your apartment community and ensure residents find value outside the walls of their apartment. The community relies on feelings of familiarity, safety, and security, and hosting events can help your property […]

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Why Email Marketing is Important in the Multifamily Industry

Multifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]

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