Low Heat and Low Cost: How to Save Money on Your Electricity Bill this Summer

Reading Time: 3 minutes In the summer it can be challenging to keep an apartment cool. This is especially true if you live in an upper-floor home or high-rise apartment community. Air conditioning is not always the answer; not everyone has access to it and it can be quite expensive to use. While energy costs are forever on the […]

3 Ways to Make Property Videos Sizzle

Reading Time: 4 minutes In the age of video streaming services such as Netflix, YouTube and Hulu (to name a few), it’s no wonder that online video is incredibly accessible these days and has an inherent ability to capture users’ attention. When it comes to harnessing the power of online video in order to promote your brand, the sky […]

Three Tips to “COPE” With Multifamily Content

Reading Time: 3 minutes The following is a guest blog post from Zillow, the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When social media is done right, it connects you and your brand with […]

3 Keys to Keeping a Pet Happy in Your Apartment

Reading Time: 2 minutes For many, a pet isn’t just a companion, but a part of the family. However, as families relocate to new settings and surroundings, it’s important for pet owners to keep their feline friend or canine companion in mind when choosing a home. Moving to a new apartment can give pet owners a reason to pause, […]

Three Reasons Empty-Nesters Move to Apartment Communities

Reading Time: 2 minutes As families grow older, one moment that can signify a new stage in life is the departure of your children from your home. As children get older and leave for college or just move out on their own, the “empty-nest” syndrome sets in, and often acts as a signpost to a significantly new chapter in […]

Going Beyond “Pets Allowed”: Making Your Apartment Community Pet-Friendly

Reading Time: 2 minutes Be it your feline friend or canine companion, pets are part of the family. While advertising your residence as pet-friendly can help offer some peace of mind to prospective residents, ensuring that pets and their owners feel comfortable in your apartment community requires a few extra steps. Below, we outline a few different ways to […]

Employee Guest Post: 8 Tips for a Cross-Country Move

Reading Time: 8 minutes Although my co-workers will probably disagree, I am one of the world’s biggest procrastinators. When it comes to planning ahead and being prepared I could probably take the gold medal. So naturally, you’d think that after moving to Houston in the spring of 2014, I should have learned my lesson and been totally prepared and […]

Moving Into Your New Apartment: A Checklist

Reading Time: 3 minutes While moving into a new apartment often feels like a breath of fresh air, the process itself can feel more like a collective sigh thanks to all the tasks and hassles that come with a move. To help make the moving process more manageable, we’ve put together a list of important milestones to address before, […]

3 Reasons to Get Renter’s Insurance

Reading Time: 2 minutes It’s easy to feel like renter’s insurance isn’t necessary. As a renter, insurance for your home may feel like something reserved for homeowners rather than for renters. According to Investopedia, “while 95% of homeowners have a homeowner’s insurance policy, only 37% of renters have renter’s insurance.” However, renter’s insurance provides an option for those who […]

Why Email Marketing is Important in the Multifamily Industry

Reading Time: 3 minutes Multifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]