It Pays to Go Green: How Apartment Communities are Becoming Eco-Friendly

In the past, “going green” was considered by many as a vague, passing trend for community managers of apartment buildings. Today, environmentally friendly living is a top priority for both renters and community staff, as sustainability has become a widely recognized global matter. From transitioning to energy-saving appliances to limiting water waste, apartment communities are […]

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Build Value While Building Relationships: A 12 Month Plan For Resident Retention

As many apartment community managers already know, what happens in the time between signing the lease to the delivery of renewal papers can play a crucial role in the resident’s decision to stay and call your community “home”. While most renewals are an annual event, it’s an important milestone to keep in mind throughout the […]

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New School Year, No Problem: Welcoming Residents To Student Housing Communities

As the days of summer come to an end and the start of a new semester is just around the corner, property managers for student communities can make the transition from sleeping in to studying an easy one! Opportunities to socialize, learn about the new community, and show off their school spirit are great ways […]

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Three Hot Tips for Summer Resident Events

When planning events for your residents this summer, it’s important to keep in mind that while it may be nice to enjoy the long days of sunshine, summertime is not without its special challenges. For those of you looking to plan outdoor events for residents during the summer, it’s important to stay mindful of different […]

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Go For The Gold At Your Olympics Viewing Party

Every four years, the Summer Olympics take over televisions, radio stations, and computer screens around the world. Whether you plan on cheering for the United States or secretly rooting for an underdog, make it a priority for your property to celebrate in style! From snacks to playlists, give residents the opportunity to live out their […]

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3 Reasons Facebook Advertising Works for Multifamily

Below is a special guest post from our Marketing Partner of the Month, ReachLocal. Did you know that 75% of local businesses actively use Facebook to market their business? Facebook marketing is more than just setting up a Facebook page and calling it a day. Even if you have an active and robust Facebook, you […]

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Turning a Negative Facebook Comment into a Positive Experience

Regardless of the type of business you’re in, people are going to leave negative comments or reviews. However, how you handle the negativity can set the tone for what your clients should expect when working with you and living at your community. Before you respond, think about your mission statement and values. Ask yourself how […]

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Low Heat and Low Cost: How to Save Money on Your Electricity Bill this Summer

In the summer it can be challenging to keep an apartment cool. This is especially true if you live in an upper-floor home or high-rise apartment community. Air conditioning is not always the answer; not everyone has access to it and it can be quite expensive to use. While energy costs are forever on the […]

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3 Ways to Make Property Videos Sizzle

In the age of video streaming services such as Netflix, YouTube and Hulu (to name a few), it’s no wonder that online video is incredibly accessible these days and has an inherent ability to capture users’ attention. When it comes to harnessing the power of online video in order to promote your brand, the sky […]

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