A lot can change in a year, including what makes for an exceptional resident experience. The team at Lincoln is always looking for ways to innovate, especially when it comes to caring for residents. To help properties and management companies succeed, we developed an updated resident experience infographic to guide viewers on the journey from initial contact to lease renewal. Click here to see the infographic in full or read on to find a few key takeaways.
It All Begins With Search
The process of searching for apartments has evolved. Nowadays, residents not only use Google but online reputation sources as well as social media. Therefore, it’s important to have a well-rounded approach when promoting yourself. Highlighting positive reviews, having a strong social media presence, and creating striking videos will have users clicking to learn more.
Make Life Easy With Technology
The purpose of technology is to add a sense of ease to the resident experience. Whether users would like to arrange an appointment online, embark on a virtual tour, or request maintenance, it’s important to make the process as simple as possible. Smart keys, online portals, and smart home technology work together to make a community stand out.
Rewards Result in Loyalty
The resident experience doesn’t end with the initial signing of a lease. One of the most important stages is retaining current residents. Utilize reward points that accumulate for benefits when residents reserve amenities, get renters insurance, or pay online. This creates a mutually beneficial and long lasting relationship.
For more tips and tricks on conquering the multifamily industry, reach out today! The Lincoln team is happy to answer any questions you may have.