Below is a special guest post from our Marketing Partner of the Month, ReachLocal.
Did you know that 75% of local businesses actively use Facebook to market their business? Facebook marketing is more than just setting up a Facebook page and calling it a day. Even if you have an active and robust Facebook, you could be missing out on a number of residents who are interested in your properties that you could be targeting with Facebook advertising.
Facebook advertising is an increasingly effective way to reach and engage prospective residents while they’re using the Facebook app or website – which the average user now spends 40 minutes a day doing.
Here are just three of the results you can see from Facebook advertising:
- Increased Site Visits & Conversions
With Facebook advertising, you have the opportunity to target hyper-relevant audiences and draw more visitors to your website through captivating offers, information about your location and amenities, and more. Facebook allows you to target users by age, gender, income, interests, and more. So, you have the opportunity to show your ad to those most likely to rent from you. And, with a campaign built to attract users to visit and convert on your website, like by filling out a form to schedule a tour, download a special, or apply for an apartment, you can drive conversions that can actually turn into sales.
- Added Engagement with Your Business
Many property management companies look to Facebook advertising to generate engagement with existing residents and potential residents. With Facebook ads, you can reach new, targeted audiences who don’t already follow you, which can expand your reach and potentially drive new page likes and views. And, when people engage with your ad by liking, sharing, or commenting, it can actually boost the performance of your organic posts!
- Drive Visits & Calls to Your Business
One of the top goals for local businesses when they invest in online marketing is driving conversions and leads. Facebook advertising provides a way to meet this goal because you can drive conversions directly from your ads. Facebook ads include call to action buttons that ask users to “Get Directions” or “Call Now” when they see your ads in the Facebook News Feed. This is particularly valuable when prospective residents are using Facebook on their mobile devices and when combined with actionable offers viewers can redeem right away during their visit.
These are only three of the results you can see from Facebook advertising. Whether you’re looking to build brand awareness, generate leads, or drive other actions, Facebook advertising is an effective way to help you meet your marketing goals.
