Going Beyond “Pets Allowed”: Making Your Apartment Community Pet-Friendly

dog_pet_friendly

Be it your feline friend or canine companion, pets are part of the family. While advertising your residence as pet-friendly can help offer some peace of mind to prospective residents, ensuring that pets and their owners feel comfortable in your apartment community requires a few extra steps. Below, we outline a few different ways to […]

Continue Reading

Employee Guest Post: 8 Tips for a Cross-Country Move

moving truck

Although my co-workers will probably disagree, I am one of the world’s biggest procrastinators. When it comes to planning ahead and being prepared I could probably take the gold medal. So naturally, you’d think that after moving to Houston in the spring of 2014, I should have learned my lesson and been totally prepared and […]

Continue Reading

Food, Fun, and Friends: Resident Event Ideas for Your Apartment Community

resident_event_ideas

Bringing your neighborhood together is the cornerstone of a good community. As property managers, it is also a great way to build bonds within your apartment community and ensure residents find value outside the walls of their apartment. The community relies on feelings of familiarity, safety, and security, and hosting events can help your property […]

Continue Reading

Moving Into Your New Apartment: A Checklist

moving-checklist

While moving into a new apartment often feels like a breath of fresh air, the process itself can feel more like a collective sigh thanks to all the tasks and hassles that come with a move. To help make the moving process more manageable, we’ve put together a list of important milestones to address before, […]

Continue Reading

3 Reasons to Get Renter’s Insurance

renters insurance

It’s easy to feel like renter’s insurance isn’t necessary. As a renter, insurance for your home may feel like something reserved for homeowners rather than for renters. According to Investopedia, “while 95% of homeowners have a homeowner’s insurance policy, only 37% of renters have renter’s insurance.” However, renter’s insurance provides an option for those who […]

Continue Reading

Why Email Marketing is Important in the Multifamily Industry

email_marketing_apartment

Multifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]

Continue Reading

Shoot for the Stars: Why Online Reviews are Important for Apartment Communities

why online reviews matter

Whether it’s marketing your community to prospective residents or better connecting with your current residents, gathering honest feedback can be critical to both mastering your marketing and resident retention. While engaging with your residents through surveys and social media can provide the internal feedback you need to better serve your community, online reviews are often […]

Continue Reading

Lincoln Core Values Series: Empowerment

empowerment

When businesses and organizations talk about company values, simply just talking about them isn’t enough. In fact, many aspects of a company’s work culture and value structure are reinforced not from top-down corporate messaging, but from total immersion and visible actions picked up from colleague to colleague. At Lincoln Property Company, we think it’s important […]

Continue Reading

Be In The Know: Multifamily Conferences to Attend This Year

conferences

With February unfolding fast, it is a perfect time to look at the year ahead and make a commitment for personal and professional growth. Multifamily is a dynamic industry that responds quickly to new technology and has to grow to accommodate the needs of new residents. Each year, professionals in multifamily marketing, property management, web […]

Continue Reading

3 Ways To Enjoy Valentine’s Day Without Leaving Home

celebrate valentine's day in your apartment

As Valentine’s Day quickly approaches, many are rushing to make reservations at a nearby restaurant or plans for the big night. However, if you’re not one of the 110 million people who are going out for a meal this Valentine’s Day, try celebrating this holiday with your special someone right inside your apartment! Below, we’ve […]

Continue Reading