In today’s technology-driven world, your online presence speaks volumes to both present and potential renters. Whether it’s providing quality content or attracting new renters through a user friendly interface, a well-designed and maintained website can provide many benefits to your residents. Here are a few features that will impress the visitors to your apartment’s website.
Make sure it’s easy for potential renters to visualize themselves in your community by keeping the photos in your gallery up-to-date. By sharing pictures of a model apartment with current furniture and newer amenities, renters can get an idea of how they’d like to decorate and make the most of their space. Similar to the The Danforth gallery, be sure to also include pictures of the lush landscaping around the community, as well as several angles of popular amenities such as the pool, a clubhouse, or a fitness center.
Keep an open and working line of communication with prospects that is easy to find and easy to understand. Whether it’s a phone number or a contact form such as the one featured on the Lincoln at Discovery Square site, ensure that the information is correct and easily accessible. Ideally, your contact information should be very easy to find right from the homepage via the navigation in the header or a standalone button. If you prefer connecting with residents on your social channels, be sure to provide working links or icons to your most used platforms.
Make life a little easier for your residents by designating a space to handle all of their immediate needs. A resident portal on your site allows renters to easily pay their rent online or submit a maintenance request. Our Lincoln Legendaries Best Website winner, Ocean650 Apartments, is a great example of how this tool is a convenient way to stay on track.
Keep your residents in the loop by sharing community news and events in a blog on your site. This is a great way to encourage community involvement, as well as keep your residents informed of what’s happening in the area around them. Upload a digital version of an invitation of a movie night in the clubhouse or highlight a unique restaurant in the neighborhood.
Making a small change to your website is an easy way to show your residents why your community is a great place to live! To learn more about maintaining a great website, contact us today!