3 Space-Saving Tricks For Multifamily Communities

a couple dancing in their apartment

2018 is the year of shifting priorities. For the multifamily community, this means that renters are trading in extra rooms and expansive open areas for minimal living and vibrant life experiences. Therefore, a stylish home with utilized space is at the forefront of concerns for the modern apartment renter. If your community is looking to adapt, […]

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LPC Congratulates Aurélien On Two Awards

a rooftop pool

2017 was an amazing year for Lincoln Property Company. Specifically, Aurélien, our luxury Chicago apartments located in the Gold Coast Historic District ended 2017 with a slew of awards. The community gained recognition for its stylish designs, unique amenities, and smart branding with not one but two well-deserved accolades. Here are a few awards that […]

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4 Features to Add to an Apartment’s Website

In today’s technology-driven world, your online presence speaks volumes to both present and potential renters. Whether it’s providing quality content or attracting new renters through a user friendly interface, a well-designed and maintained website can provide many benefits to your residents. Here are a few features that will impress the visitors to your apartment’s website. […]

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Build Value While Building Relationships: A 12 Month Plan For Resident Retention

As many apartment community managers already know, what happens in the time between signing the lease to the delivery of renewal papers can play a crucial role in the resident’s decision to stay and call your community “home”. While most renewals are an annual event, it’s an important milestone to keep in mind throughout the […]

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Three Tips to “COPE” With Multifamily Content

The following is a guest blog post from Zillow, the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When social media is done right, it connects you and your brand with […]

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It’s a Small World After All: Marketing Your Apartment Community to International Students

When approaching any marketing project, one of the most crucial considerations is always creating a picture of your target audience. For property managers and marketers trying to reach prospective residents of student apartments, a few common focal points might appear in marketing messaging and creative: Hip, young people, stylish and smiling, taking in the joys […]

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