4 Features to Add to an Apartment’s Website

In today’s technology-driven world, your online presence speaks volumes to both present and potential renters. Whether it’s providing quality content or attracting new renters through a user friendly interface, a well-designed and maintained website can provide many benefits to your residents. Here are a few features that will impress the visitors to your apartment’s website. […]

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How to Create Relationships Between Your Apartment Community and Local Businesses

When it comes to creating relationships beyond the bounds of your apartment community, connecting with local businesses can be rewarding on both a financial and personal level for residents. In the eyes of a potential or current resident, offering exclusive deals for local shops and services is not only convenient for them, but another great […]

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Three Reasons Empty-Nesters Move to Apartment Communities

As families grow older, one moment that can signify a new stage in life is the departure of your children from your home. As children get older and leave for college or just move out on their own, the “empty-nest” syndrome sets in, and often acts as a signpost to a significantly new chapter in […]

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Why Email Marketing is Important in the Multifamily Industry

Multifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]

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It’s a Small World After All: Marketing Your Apartment Community to International Students

When approaching any marketing project, one of the most crucial considerations is always creating a picture of your target audience. For property managers and marketers trying to reach prospective residents of student apartments, a few common focal points might appear in marketing messaging and creative: Hip, young people, stylish and smiling, taking in the joys […]

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