Three Reasons Empty-Nesters Move to Apartment Communities

Reading Time: 2 minutes As families grow older, one moment that can signify a new stage in life is the departure of your children from your home. As children get older and leave for college or just move out on their own, the “empty-nest” syndrome sets in, and often acts as a signpost to a significantly new chapter in […]

Navigating the Generation Gap: Apartment Considerations for Baby Boomers

Reading Time: 2 minutes While many marketing discussions may have shifted focus on emerging new markets like millennials, it’s important to remember that not all of our residents come from the same era. While emerging new markets can capture the imagination, there are big differences between the wants and needs of a millennial customer and someone who comes from […]

Baby Boomers Flocking to Texas for Ideal Retirement Life

Reading Time: 2 minutes Of all the many factors that influence the choice of retirement community, there is one that stands above all the others. The delightful weather of Texas is the number one thing attracting recent retirees to the state. Warm winters and hot, dry summers are just the thing for those who like a steady pace of […]