Friday, April 8, 2016
Reading Time: 3 minutesWhile moving into a new apartment often feels like a breath of fresh air, the process itself can feel more like a collective sigh thanks to all the tasks and hassles that come with a move. To help make the moving process more manageable, we’ve put together a list of important milestones to address before, […]
Friday, April 1, 2016
Reading Time: 2 minutesIt’s easy to feel like renter’s insurance isn’t necessary. As a renter, insurance for your home may feel like something reserved for homeowners rather than for renters. According to Investopedia, “while 95% of homeowners have a homeowner’s insurance policy, only 37% of renters have renter’s insurance.” However, renter’s insurance provides an option for those who […]
Friday, March 25, 2016
Reading Time: 3 minutesMultifamily managers have a multitude of marketing methods at their fingertips. While traditional marketing mediums like billboards, printed collateral, and media buys can help broadcast your property’s vacancies, digital channels help connect the dots between you and your prospective resident. One digital channel that remains among the most effective tools in your marketing stack is […]
Wednesday, March 16, 2016
Reading Time: 3 minutesWhether it’s marketing your community to prospective residents or better connecting with your current residents, gathering honest feedback can be critical to both mastering your marketing and resident retention. While engaging with your residents through surveys and social media can provide the internal feedback you need to better serve your community, online reviews are often […]
Friday, February 26, 2016
Reading Time: 2 minutesWhen businesses and organizations talk about company values, simply just talking about them isn’t enough. In fact, many aspects of a company’s work culture and value structure are reinforced not from top-down corporate messaging, but from total immersion and visible actions picked up from colleague to colleague. At Lincoln Property Company, we think it’s important […]
Friday, February 12, 2016
Reading Time: 3 minutesWith February unfolding fast, it is a perfect time to look at the year ahead and make a commitment for personal and professional growth. Multifamily is a dynamic industry that responds quickly to new technology and has to grow to accommodate the needs of new residents. Each year, professionals in multifamily marketing, property management, web […]
Wednesday, February 10, 2016
Reading Time: 2 minutesAs Valentine’s Day quickly approaches, many are rushing to make reservations at a nearby restaurant or plans for the big night. However, if you’re not one of the 110 million people who are going out for a meal this Valentine’s Day, try celebrating this holiday with your special someone right inside your apartment! Below, we’ve […]
Wednesday, January 27, 2016
Reading Time: 3 minutesOne of the most common challenges people often face when living in an apartment is space – or the lack thereof. However, when space is utilized at an optimal level, even the “junk” found in all homes can become neatly organized, tucked away in space-saving areas that take up hardly any room at all. The […]
Friday, January 22, 2016
Reading Time: 3 minutesWhen approaching any marketing project, one of the most crucial considerations is always creating a picture of your target audience. For property managers and marketers trying to reach prospective residents of student apartments, a few common focal points might appear in marketing messaging and creative: Hip, young people, stylish and smiling, taking in the joys […]
Friday, January 15, 2016
Reading Time: 3 minutes Now that the new year is here, many of us are using this as a time for renewal and swift change, learning new habits in an effort to improve. While common New Year’s resolutions often look inward at personal health, diet, exercise, or cutting out excess, it’s also a great time of year to […]
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